Feather (Startups #4)

By March 17, 2021No Comments

YouTube Transcript

Welcome to Startups. Today we’ll say goodbye to ‘Fast furniture’ and say hello to a more eco-friendly, more sustainable, and greener option to help lessen our carbon footprint.

Feather debuted in 2017 with a simple concept—furniture that fits the way we live today. On average, renters within the city move every 1-2 years. Customers taste change, living arrangements evolve, budgets vary, and most can’t afford or don’t want to commit to costly, bulky, permanent, and unreplaceable furniture so they end up buying cheaper alternatives that aren’t built to last. As a result, 20 billion pounds of furniture end up in landfills every year. This pattern isn’t sustainable, and this is exactly what Feather wants to stop.

Create a home that you love without spending a fortune up front. On average, it costs as much as $6,000 to fully furnish a one-bedroom apartment with quality furniture. With Feather, you can rent furniture for as low as $4 a month. May it be furniture, art, paintings, or rugs, Feather has it all. The best part? Their team handles everything you’d rather not: delivery, assembly, & pickup.

You can choose a varying plan that works for you. Plans could last as short as 3 months and as long as 12 months. You have more than 200 different furniture and pieces to choose from and you can swap them out anytime you’d like. You can even have a different looking apartment every month if you wish. They produce their own furniture and make their own designs, so you’ll never run out of options.

Each piece of Feather Furniture is designed for a future with multiple lives across multiple homes. Truly eliminating the need to throw out unwanted or old furniture. They refurbish the rented furniture and make sure it is inspected and ready for its next home instead of mindlessly throwing it away. Feather’s intention is to keep more furniture in homes and out of landfills. 

They have been featured in Forbes, Vogue, The Wall Street Journal, and The New York Times for this innovative and creative idea which raised over 12 Million Dollars in funding alone. Truly warranting recognition for this green start up.